So why is having a brand so important?
It isn’t just important, it is in fact crucial if you want to connect with your ideal clients and grow your business.
Being crystal on your mission, values and intention as a business, and knowing EXACTLY who your clients are, and I am not talking about age, sex and location, I am talking about getting to know so much about them you know what underwear they are wearing! and knowing what the REAL reason is that they want your product or service. *Spoiler Alert* it is normally an emotional one.
Once you have a clear defined intention and purpose for your business, I'm talking straplines, elevator pitches, mission statements, values, tone of voice... (well hello there brand) you can start to communicate it to the big wide world (well actually just to your super targeted ideal wonder client!).
Do not veer off what your brand is trying to say, keep it strong!
Then it is wash, rinse, repeat (I'm talking consistency people!) to keep building and building, attracting lots of lovely loyal followers along the way.